Follow Starbucks on this Approach of Socialized Ideation
Starbucks has created an on-line suggestion box for anyone that has a good idea for improving any aspect about the retailer. This is a great idea and a great use of technology. On the Starbucks Idea site, members of the community are allowed to post and vote on good ideas. Likewise, the social aspect of it allows valid ideas to organically bubble-up.
http://mystarbucksidea.force.com/home/home.jsp
This Starbucks Idea solution is powered and hosted by SalesForce.com according to the footer information on their site.
Mar.20.2008.
This article hasn't been commented yet.
Write a comment
* = required field